This article will be read by hundreds of lawyers. I am blogging to all of you lawyers who are scratching your heads and saying, “how do they do it?” How did LedgerLaw.com become the foremost personal injury authority as ranked by Google? This article is written to all of those attorneys who are trying to reverse engineer our web success at www.ledgerlaw.com. Hi guys! <<<<<You see, I added our website URL and my name in the Title so that you would get this article personally…wink>>>>>
We don’t take offense to attorneys and lawyers navigating our site our site or using alerts to track our new updates. After-all, it comes with the territory when you are on the first page of Google nationally for the most prominently searched attorney terms. However, the smart attorneys don’t try to reverse engineer us but rather pick up the phone and ask to join our ranks of, “ethical attorney marketers”. I have received many calls over the past month from attorneys asking our firm to refer them our out of area or unrelated practice matters. The Law Offices of Ledger & Associates chooses to handle only a limited number of cases per year. My life’s goal is to be a “hero” to my family and thus I limit my caseload to spend time with my family. If you would like to be added to our attorney referral list you must 1. Be ethical 2. Be Qualified 3. Contact Us (don’t sneak around our site…it makes you look bad)
I believe in the laws of abundance. If you want to learn why we are on the first page of Google when you type in “Personal Injury Lawyer” regardless if you are in New York or California then just call me and ask. I will gladly help you! Don’t waste your time sneaking around our site, filling out our contact forms as if you were a client, or setting alerts so you get everything I have ever published sent to your email. Simply pick up the phone and introduce yourself. (By the way, we have the most advanced Geo targeting Spy Software in the marketplace, some of which we have built ourselves. We know who you are, where you are browsing from (exact location), time on site, pages visited, forms completed, decoy calls etc. etc. when you trying to reverse engineer us. Our new policy is to view those who do this as competitors and not friends. Friends call and ask for advice….if you do so, you shall receive. If you are simply subscribing to my Twitter and other accounts to see what I do next so you can copy our methods 1. It won’t work 2. You will not be considered a friend of this firm.
I know, I know…enough preaching already…. but we have gone far to long giving back FOR FREE to those who need help marketing on the internet, to sit by while others try to steal our intellectual property. (YOU KNOW IF I WROTE THIS BLOG FOR YOU)
Thus, in closing I want to preach from my soap box for a second on all Attorneys’ responsibility to their prospective clients. Our firm has come a long way from being very small to a Nationally Recognized Wrongful Death & Personal Injury Law Firm. We started our internet marketing like many of you and tried many many things that didn’t work until we arrived at a few pearls of wisdom that produced results. The pain was long and expensive but we have arrived. One thing we DID NOT DO and now more than ever WILL NOT DO is try to advance our position on the internet at the expense of victims of tragedy. Lawyers who do this give all other lawyers a bad name. We DO NOT….mention the name of someone fatally injured in a car accident just so that person’s family will Google the name and land on our firm’s web page. Thus, we have a new policy that when Attorneys try to capitalize on the demise of others we will call them out on this blog. Does this mean that you can’t ever mention the name of a victim of tragedy, No. We understand that some blog include names as they are newsworthy. Clearly the Los Angeles Times isn’t going to pull punches and omit relevant information if it would complete the story. However, when an accident attorney in Washington blogs about a six year old victim in Arizona who was hit & killed by a truck and includes the six year old’s name for pecuniary gain, we feel sickened. The intention is clearly not to report the news but to gain web traffic when the keywords, “trucking accident” are input into a search engine. The same goes for any blog that simply spins the daily news for the same purpose.
The wild west of the internet is a very fluid place. We are all living and learning at the same time. Mistakes can and will be made by all. Our firm’s goal is to try to continue advancing our rankings while do so in an ethical and responsible manner and helping those “friends” of our firm do the same.
