There are two different forms of online marketing. One is called white hat seo which means doing everything by the book, while the other is called black hat seo which means you are violating search engines guidelines. The main difference between these two houses of thought is that black hat seo centers around spam and stealing others work. While the other white hat seo centers on the fact that users create their own content as well as a legitimate foundation.
To find a personal injury lawyer or an auto accident attorney you want someone who is keen on upholding their reputation. If you found a company that participated in spam techniques the integrity for that company goes right out the window.
Just like our legal services and customer support we never cut corners on that. So why would we cut corners for our online marketing practices. A company may benefit in the short run by participating in black hat techniques. Using these spam techniques they may be able to acquire a few clients in the short run. But as clients begin to do more research and read more about the companies they are hiring they may stumble across bad internet marketing practices. You may even find the same companies are no longer available to be found on the search engines. Reason for that is because once you participate in black hat seo and the search engines find out, they will ban you from being found at all.
We believe at Ledger & Associates that we should always take the higher road. We practice in the white hat seo techniques because in the end of the day our reputation is on the line. The big search engines: Google, Yahoo, MSN, Bing, they are advancing their technologies and will ban or take offline those who use the black hat techniques. We want to be the company that only practices legitimate good marketing. And it shows we appear front page on the search engines with many popular key phrases. We appear online with using good internet marketing practices. Through honest, integrity and demonstrating that doing things the right way is the only way.
